# Brandaris — Brand Guide

*v1.1 — 6 August 2026*

## The name

**Brandaris** (pronounced *bran-DAH-ris*) is the oldest lighthouse in the Netherlands, standing on Terschelling since 1594. The name keeps the "brand" root and carries the product's core metaphor:

- **Listening** is the sweep — the beam that watches the whole category.
- **Review** is the guiding light — nothing ships without a human yes.

Positioning: **The AI social studio agencies run on.** Agency-grade, white-label, human-in-the-loop. Infrastructure, not a creator toy.

## Wordmark

Lowercase **brandaris** with a full-stop in beacon amber: `brandaris.`
The dot is the beacon. Never set the wordmark without it; never colour the dot anything but beacon amber.

- In running copy, write **Brandaris** (title case, no dot).
- The stacked lockup adds `STUDIO` in letterspaced caps beneath.

## Lighthouse mark (photographic)

The primary product mark: a night photograph of the lighthouse, beam sweeping left, cropped to a rounded square (`lighthouse-mark-512.png`; the full plate is `lighthouse-plate-1376.png`). This is the mark in the site nav, the app's auth screens, and platform emails. Always crop with cover fit — never letterbox or recolour the photograph.

## Monogram

A flat lighthouse mark: amber lamp, light beams sweeping left and right (gradient fading outward), paper-white tower on the night tile. Used for favicons and sizes where the photograph won't read; anywhere else, prefer the photographic mark or the wordmark.

## Colour

| Token | Hex | Use |
|---|---|---|
| Night | `#10141F` | Primary ground (dark), tiles, CTA buttons |
| Sea | `#23324D` | Secondary dark, illustrative depth |
| Beacon | `#E8A33D` | The accent. Dots, links, highlights, beams |
| Beacon deep | `#B06D10` / `#D98A1F` | Beacon on light grounds (contrast-safe) |
| Paper | `#FAF9F6` | Light ground, tower, text on dark |
| Mist | `#7B849C` | Muted text, captions |

Marketing site accent ramp: `#E8A33D → #F0B558` (replaces the old purple→cyan).

Rule: one light source. The beacon amber is the only saturated colour on the page; everything else is night, sea, paper, mist.

## Type

- **Display / wordmark:** Avenir Next Bold (fallback Helvetica Neue Bold) — geometric-humanist, tight tracking (-0.02em).
- **Product UI:** Geist (already in both apps).
- **Email:** system stack.

## Voice

- Calm, precise, senior. We say what happens ("Publish", "Approved"), not hype.
- The human is always in the loop, and we say so plainly: "human-approved" is a feature, not a caveat.
- British English.
- Supplier names (Higgsfield, Blotato, Apify, Anthropic) never appear studio-side. Everything an agency sees is branded Brandaris; everything an agency's *client* sees is branded with the agency's name (white-label rule).

## Asset inventory (this folder)

- `logos/` — wordmark (dark/light/transparent SVG + 2400px PNG), monogram (SVG + 1024px), stacked lockup
- `favicons/` — `icon.svg`, `favicon.ico` (16/32/48), PNGs 16–512, apple-touch 180
- `og/` — hero photos (Higgsfield, 2 variants), composited OG image 1200×630
- `social/` — avatar 1080, X header 1500×500, LinkedIn banner 1584×396, Facebook cover 820×312, YouTube art 2560×1440, launch square 1080
- `email/` — HTML signatures
- `launch/` — announcement posts + bios
- `build-assets.mjs` / `build-social.mjs` — regenerate everything (`node build-assets.mjs`; uses studio-os's sharp via symlinked node_modules)

## Domains

- **brandaris.studio** — owned, live (web + mail). Permanent home until `.ai` is bought.
- **brandaris.ai** — buy from Porkbun (~$55–65/yr) when cash allows; 301 .studio → .ai before scale.
